Spot on, Indy
Early on are the adopters who think it is "cool". By the time we talked ourselves into an EMR, we wanted it to be a toaster; plug it in, and push the "on" button.
That said, AC is clearly closer to the toaster mode that the others we explored. I really love this users group as my instructional interface. However, it is a somewhat unusual approach to support. We have grown used to a service contract and a harried tech support person in our software purchases. The tech support we get from AC directly is good (and I'm not about to drop my contract), but honestly the insights I get from you folks are much richer and more helpful as regards the actual use of the program. I'm not sure how I would go about marketing this paradigm to someone who was shopping for an EMR. Until you have experienced it, it sounds like a flakey approach.
