In situations like this, I would ask: "
What would Microsoft do?" They have been charging for support a lot longer than AC. They charge a reasonable "
per incident" fee after a certain break-in post-purchase period. Those that aren't computer saavy know that if they get a snafoo with a MS product, for less than $60 they are assured to get their issues resolved. The money allows MS to offer instantaneous support, that over the years I've found it to be really good.
Here are their prices in 2007 which seem to still be active in
2009 .
Increasing the per-year charge of $500 would penalize those that need minimal support. Such a system as outlined above would mean that Osler, for example, could get his issue resolved for a mere $60 immediately.
Now, a great support section as advocated by
Peter here is needed. It would NOT complicate the board much if done like
Microsoft does it here, including their excellent search engine.
Just my thoughts...
Al