As for me, I have played with computers since they filled rooms and used FORTRAN. The excitement of the next coolest software release has long since worn off. Unlike WOW, James, I don't get bored when I have mastered a level. my computer is just another small appliance. I don't get excited about the next version of my microwave, nor is Sears in jeopardy if they don't change the controls annually. What brings me to purchase is a record of simplicity and reliability. Drooling over upgrades is for kids.