Dan, I understand your point, and it may very well be the approach that Amazing Charts takes. I would argue that it would be a mistake.
First of all, there are other options. Most of us have already decided that we are not participating in MU 2. In that situation, an EMR need not be certified. There will be other ways to go. Hopefully, we won't need to go there, but if the need arises we can discuss those choices at another time.
More importantly, I would argue that the scarcity of other EMR's creates a great niche opportunity for AC. Our EMR already occupies this space. AC has a loyal following of users, for many of whom the company's respect for us and our patients was an important distinguishing feature.
AC has always been the EMR that was developed by a physician. The EMR that looks out for doctors' intellectual property. The EMR that protects our patients' privacy. Perhaps they will be the only EMR that can make those claims. To me that is a tremendous marketing point.
Look. I think we can except the fact that AC will never be an Epic or a Cerner with hundreds of thousands of users. It is designed for small practices and attracts a somewhat iconoclastic following. The marketplace is plenty big enough to allow Amazing Charts to stake out this space and make it their own, and be quite successful, in my opinion.
