I was using Stumble Upon and came upon this site today, thought it was relevant, even if it was 7 years old. http://www.useit.com/alertbox/20021223.html

Excerpt - "1. No Prices
No B2C ecommerce site would make this mistake, but it's rife in B2B, where most "enterprise solutions" are presented so that you can't tell whether they are suited for 100 people or 100,000 people. Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line. We have miles of videotape of users asking "Where's the price?" while tearing their hair out.

Even B2C sites often make the associated mistake of forgetting prices in product lists, such as category pages or search results. Knowing the price is key in both situations; it lets users differentiate among products and click through to the most relevant ones."

[Linked Image from useit.com]


Paul Paschall
IT