Historically the pharmaceutical industry has maintained that targeted marketing to doctors is effective. Doctors generally claim that it is not. Each of us individually says "I would never be influenced" by a pen or a lunch or a trip or an ad. Meanwhile, Big Pharma remains convinced. They invest millions to reach us. I think we have to respect that commitment; they must be seeing results, or they wouldn't continue to make the investment. The article describes ads embedded in the EMR as "the 'holy grail' of marketing opportunities". I find it a pretty appalling prospect to open your EMR and see ads which are targeted, based on the diagnoses of your patients and your past prescribing habits.
I don't foresee that happening with AC; it is one reason that I would never use Practice Fusion.
