http://www.ama-assn.org/amednews/2013/01/21/bisa0121.htmA couple of my favorite quotes:
"Because EHR data give marketers the ability to target messages in a more granular way to the specific physician, it?s very effective for marketers, Padron said. For example, the system can identify the condition a physician is looking at and automatically pop up a drug that can treat it. Plus, he added, in the EHR, advertisers can be assured that it?s a physician who is looking, unlike online sites that may not authenticate whether a user is a doctor."
"41% of physicians using an EHR had a cloud-based system in 2011....A cloud-based system is necessary for EHR advertising, because a system hosted on a local server in the office doesn?t give the access advertisers would need to push ads onto the doctor?s computer."
"there has been such a high demand for EHR advertising that Practice Fusion hired an in-house ad sales team to work directly with the advertisers."
"In the past 1? years, the idea of EHR-placed ads went from a low level of awareness in the marketplace to a point in which more than 85% of the major pharmaceutical companies are running ads with Practice Fusion....Practice Fusion has an ad-free version of its EHR that physicians would pay a monthly subscription fee to use. Gursky said less than 1% of Practice Fusion?s clients use the ad-free system."
