David, I am sure that online ads work, as you said there is plenty of income earned by Google. But do context specific ads work, presumably what we might see in a "sponsored" EMR?
I agree that when I am looking to buy an item, I almost always start with an internet search, and I click on a lot of sponsored links. But if I am reading a reference article, or completing a patient encounter, will I be clicking on ad links? I realize this may be typical for the average, bored internet-browsing office worker, but I am focused & running at a fast clip in my office, so unlikely for me.
I think I won't succumb to web ad wandering in EMR software I use. However, an intrusive pop-up would be the last straw.
