It is business speak. They are a software company with hats in many areas, only a few are actually in medicine (Constellation not Harris). They are in the business of providing software.
The real question is what do they expect to squeeze in terms of profit out of AC clients. We are less expensive than most others on the market. Most revenue, I suspect, is generated from existing clients.
The EMR market is nearly saturated. AC could pull a lot of docs who are not happy with their current EMR but if the price is not reasonable they will loose the current base. It then becomes a gamble with price increases risking current clients vs marketing to attract new clients who accept the increased prices.
Only we are stuck in the middle. It does seem as if they want to grow the business, the question is how!
