Not too long ago, drug companies weren't allowed to advertise on TV. But, now it seems, everyone prefers that over drug reps. It's funny, because when a group of people don't like the way Exxon/Mobil do business, they boycott the product, but I know of a certain doctor around here who depises drug reps, treats them with disdain and generally will not see them. But, I do not see that doctor boycotting Enfamil Newborn or Nutramigen or Concerta. If you think that Janssen Pharmaceuticals, Inc. has increased prices for Concerta, then don't use the product.