"free" for me--as I realize it costs the pharmaceutical companies to market and that is their choice so they can move the "merchandise". I just can't stand the multitude of tv ads for pharmaceuticals, and for that matter lawyers or docs. I guess I am a bit old school when docs never advertised for business when I grew up, just word of mouth. This carries over to the distaste for the pharmaceutical tv ads--I know it is not logical, but that is how I "feel".