Interesting way of putting it. Do you feel that's too much compared to guardian assistance?
I should note that AppointmentPlease gets small upgrades for all users about once per week - that is included in the price. Support, hosting, etc are also rolled into that, so I suppose it's comparable to the guardian service, in a way. The difference is that there's no up-front cost for the software, so that's included as part of the monthly price as well.