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The EMR seems like an evolutionary dead end, or at least quagmire
This is tech as a whole right now. Most products have reached maturity which is why everyone is switching to subscription models or building out their ecosystem. Apple has always been on OS X. Windows stopped at 10. EHR's are in the same boat. They lose as many as they gain. Now that their market is locked down. They have to sell more services to that customer base or just keep increasing the price for existing customers.

Apple's case: People are holding onto iPhones longer than ever. Have to make iPhones more expensive, start offering additional services and devices (watches, airpods, apple music).

Amazing Charts is doing the same. AC Reminders/Pop Health Add-ons, Enhanced Training, etc.