I think making things Al a carte going forward makes sense. Psychologically, though, it is hard to have features you are paying for and then have them taken away.
As an example, if eRx didn't exist, and then it was introduced for $250 annually, then deciding it is worth the investment makes sense. If they suddenly took eRx away and made me pay $250 annually, it would put me in a meaner mood than John.
