We just opened a few years ago. One thing we have done is offer free sports physicals 1-2 times/year, and let the local schools advertise for us! The parents appreciate it, and we have gotten quite a few return patients. We schedule these for a few hours after school hours and dont schedule other appts during this time. Everyone lines up to pee in a cup, then sees our PA and they're out the door with their little forms.
Hope this helps! Donna