When e-prescribing is universally accepted (truly universal, any drug, any pharmacy) it stands a chance of mass adoption. As it is, it is too expensive, does not save much time (for most), and is simply one more set of companies trying to make business by selling the "future of health IT" and "the future is now, just look at the government trying to help pay for it and giving you incentives!" Honestly, if the systems weren't only half-usable and over-priced people would not have to be "baited" into using them.