Assuming Bourdain has a private practice (of course he probably doesn't) the best way to educate the clown is to stop sending patients to him. I bet he'd realize the PCPs are smart enough to not send him business when he insults them. Unfortunately, many patients have that same attitude and when they see a General Internist or FP as their PCP, their attitude is really "I need to see this person so I can go to the real doctor." I know some real dozies, and I keep threatening my sister that I'm gonna write a book.