I am amazed at Medtuity's approach to Public Relations.
For any readers who don't know, Matt and Brandon Chase run an EMR company called Medtuity.
If Brandon's post is any indication, their idea of P.R. is to scour the internet for negative comments on their product, then attempt to harrass or embarrass the person making the comment.
Obviously, they are free to pursue this approach, but I believe it is bound to backfire.
I actually tried to Google up this thread with terms like "granular, granularity, etc." and couldn't do it. I even Googled "granular fever amazing charts medtuity" and couldn't bring it up.
Now, Brandon has posted to this forum, which is increasing the pagerank of this discussion on Google, making it more likely that Googlers will see Vinny's negative comments about Medtuity, and Brandon's nasty accusations.
He also bumped an old and forgotten thread to the top of the Post List, and made a lot of people read to figure out why Vinny didn't like Medtuity.
Also, his retort to Vinny was very provocative, which adds fuel to the discussion, and introduces the possibility that other sites will link to this discussion, which further increases the pagerank of this discussion.
And, since he personally attacked Vinny, who is a respected member of this forum, he has branded himself as somewhat of a hothead, and likely did himself no favors with those Amazing Charts users who might consider switching to Medtuity someday.
As the pagerank of this post increases, so do the odds that people will find this post when they Google Medtuity.
Eventually, people Googling "Medtuity granular EMR" will be directed to an argument about Medtuity, instead of Medtuity.
If I was trying to promote my EMR, I think I could think of a more productive way of doing it.
