When I started practice, over twenty years ago, my mentor taught me the three A's about building a practice: Ability, Affability and Availability. The most important is Availability. Something else to think about-if you have to advertise to get patients, it may be a sign to move somewhere else where there is a shortage of physicians in your specialty. I can think of many places in the mid-West and Western US where they would welcome you with open arms.
