I think David's point is very valid as what AC needs now is top notch programmers. The hope is that the returns from marketing will provide the funds for such.
I think Bert's point is also a good one, that rather than trying to create PM from scratch, AC perhaps should have partnered with an existing PM program. I am guessing that it may not have been possible to find a company with the right mind set for JB. I love Lytec (which I use now), but it is owned by McKesson.
The harsh reality is that we all grow or die, and I think that that is choice AC faced going forward. It needs more users to be viable. I'd like to be 30 again, but that's not happening either..... We are all uneasy, but hope for the best.