Turn off easy install. Shouldn't be using Easy Install for Essentials either.
![[Linked Image from ]](/ub/attachments/usergals/2012/10/full-2987-367-vmware.png)
Then later on go to customize hardware and select the ISO with SBS 2011 on it. That will give you the complete setup/fresh install.
VMware works really well if you have an SSD workspace. VMs run and install quickly.