We had a neurosurgeon go ballistic (of course, NS goes ballistic at many many things) in our hospital eRx (not AC) of course.
As described in the link The taLLman lettering is a medication safety policy promulgated by the FDA
From the folks that it comes up with, I don't get the impression that everyone buys into the 'benefits'.
Of course, I'm used to ballistic - it's what rockets [and rocket scientists/engineers] do.
