John,
I have had the reimbursements battles as well. I simply tell the contracted services that, if I have to take a cut, they do too or I will cancel the service. I have never had one not comply.
I have had a particular insurance company (Anthem) fail to reimburse me what it costs me to do a bone density scan ($70) but they will reimburse the hospital $160 to do one....makes no sense. But, my Anthem patients have to go to the hospital.
I guess the success or failure of ancillaries depends on the market in which you practice (disgusting that you have to think of it as a "market").
But for me,the very little extra time and headaches are far better than group or hospital-managed practice.