I was certain that for displaying the ads they made a certain amount and that for a "click" they earned extra. You also forgot about audio ads. Similar to the video ads on streaming video news sites such as MSN. I understand that they need to make money to run the service, as they are charged per play. But explain to me how so many websites can have a staff that gets paid on advertisements on their site. Should they use hidden cookies that are difficult to get rid of, and if you visit their site more than 2 times a week you need to pay for the content? How does YouTube make money? Or Google? They could still do this for free. If they don't they will likely fail to someone that will be able to. Monetization of streaming audio is gaining steam, and people want more options and everyone wants the mixture of cheap, useful, and easy.


Paul Paschall
IT