Paul, when I built my patient tracker v1 It had a great user interface and could be used with 5 minutes of training. The docs had not used it for 60 days when they began to demand BILLING. One Doc said to me "yes it makes rounding easier, but it doesn't help me capture my payments." That is where the line was drawn for me. I had to get out and learn about CPT, ICD9 codes in a hurry for version 2.
The lesson of that experience was clear: it doesn't matter how "easy IT is" if it doesn't capture the charges they will look elsewhere!!!
I will leave you with this:
Every morning, in Africa, when the lion wakes up it knows it must outrun the fastest gazelle or it will starve to death.
Every morning, in Africa, when the gazelle wakes up, it knows it must outrun the fastest lion, or it will be eaten.
So when the sun comes up, in Africa, whether you are a lion (big company) or a gazelle (small nimble company), you'd better be running!!!
