After I read this thread, I fell asleep, and had a horrible nightmare.
Two healthcare company execs meeting in the American Airlines Executive Platinum lounge at the airport:
Harris guy (puffing on a Bolivar Super Corona): "Hey OptimizeRx guy, I just picked up a sweet little EMR -- 6,000 docs spending 2-3 hrs a day staring at my new software. Locked in, can't get paid without it...interested?"
OptimizeRx guy (sipping a 15 year old Macallan scotch): "You bet. Some of my big Pharma clients would love to e-blast some "informational messages" right into those EMR screens."
Harris guy: "They won't know what hit 'em"
OptimizeRx guy: "Haw, haw, like an enema!"
Wow, scary dream. But then again, maybe they'll fix the new install certification requirement, or the crashes opening Outgoing Messages, or the slow database access, or the....