The major selling point is the readiness for MU 1 and 2. People who are buying AC should know that on the top of their fees they will have to pay for webinars. Today they are charging for MU 2, tomorrow for the letter writer tips. It is a principal question. The price does not matter. 10 cents is too much. It shows their culture and attitude. When I buy IPhone I don't pay to learn how to use iTunes.