This topic came up in the Pri-Med ACUG meeting and I thought it bears repeating.

You can use codes in AC templates to personalize text
%MR
%FNAME
%LNAME
%AGE
%him
%he
%his
%Him

will give you:
Famous
Person
1
him/her
he/she
his/her
Him/Her

This is taken from http://amazingcharts.com/ub/ubbthreads.php?ubb=showflat&Number=4478&page=2#Post4478

Wendell
Pediatrician in Chicago

The patient's expectation is that you have all the answers, sometimes they just don't like the answer you have for them