Well first it is Micronics, lol. What it is is a phrase that makes naming the printer difficult. The other thing is if you put TSP800 in a web browser address bar, you don't go anywhere. Put in Starmicronics.com, and you go to their site, confusing as it is.
Of course, you were probably just talking tongue-in-cheek, thereby making my post look awfully stupid, although the print driver info is kind of funny.