You must offer the same price to all customers.
You may be able to offer a "discount" to some customers based on method of payment. Depends on your state. So you'd still have to charge them $100 if that is the charge for the service. But you may be able to give them a 10% discount if paying by cash or credit card. maybe not. Or you may be able to give them a discount if "the entire fee is paid at the time of service."
Wayne New York, NY Hey, look! A Bandwagon! Let's jump on!
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