Wow .... the search for answers leads far afield.
Reminds me of the conversations that were had in user groups about Ou[ch]tlook vs GMail in user boards 5 years ago.
The key difference is that practicing medicine requires far more information than reading an email, therefore screen real-estate (and minimizing distractions) are key.
As a corollary, I was in a practice toward the end of the day, and the office staff was throwing out a small collection of display stuff that cluttered one desk area, I must have looked confused because I was told that the drug reps leave them, then the practitioners get bugged and throw them out the next day - they were just skipping the practitioners getting bugged step.
There are people paid to distract practitioners with physical ads already, adding distractions isn't going to be productive for either party.
