http://www.microsoft.com/azure/isv.mspx



Give customers choice. Adopt cloud-based technologies in a way that makes sense for your applications and your customers. Add value to existing applications by using the services platform to create applications that run entirely in the cloud or hybrid solutions that combine the benefits of on-premises and cloud applications. Offer new user experiences via the Web, on connected devices, and through social experiences across a community of users.
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Offer software as a service. Reduce the infrastructure necessary to deliver and run software and services to customers by using the infrastructure offered by the Azure Services Platform. Reduce the hardware footprint necessary for customers to run applications, and provision new customers quickly by using the services platform. The reduced cost of deploying and maintaining applications and services on the Azure Services Platform means that your products are more affordable. The lower cost reduces the risk associated with your application, expanding the potential market available to your business.
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Continue building on what you have. Providing cloud capabilities doesn’t require rewriting existing on-premises applications built on years of investments. Augment those applications with services offered by the Azure Se

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." ~ Alvin Toffler